Ep. 24 - Marketing and Business Development Fundamentals, Iben Falconer, SOM


Manage episode 304635503 series 2941560
著作 Ayo Abbas の情報はPlayer FM及びコミュニティによって発見されました。著作権は出版社によって所持されます。そして、番組のオーディオは、その出版社のサーバから直接にストリーミングされます。Player FMで購読ボタンをタップし、更新できて、または他のポッドキャストアプリにフィードのURLを貼り付けます。

Hello and welcome to the latest episode of Marketing In Times of Recovery. And I’m your host Ayo Abbas, a built environment marketing consultant who delivers strategy, awesome content and campaigns for leading built environment firms.

I first heard today’s guest on a podcast last year and she has been on my wishlist ever since. She is Iben Falconer from SOM and she’s based in New York.

In this fascinating interview we touch on:

  • how large firms handle and manage marketing and BD,
  • her quest to demystify business development and how she’s working on a long-term strategy to embed BD across their global firm.
  • how she leads their global marketing and BD team and what it’s like to start a new role during a global pandemic.

Rate and review
If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.

This episode was recorded on Thurs June 03 2021

Abbas Marketing

33 つのエピソード