Ep 23, PT 2, Strategy, Purpose, Data and Events Danielle Regan and Dave Hendy, Mace

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Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.
It's part two of my interview with Danielle Regan and Dave Hendy from Mace. If you've not checked out part 1 make sure you do before hitting play here.

In our discussion, we talk about:

  • The process Mace took to set their new 2026 business strategy including how internal staff feedback led them to take the leap to be bolder in their strategic ambitions.
  • How website traffic grew 70% in the last year and what steps they're taking to drive traffic and the data they're using to drive their content strategy.
  • How they're navigating the hybrid event conundrum.

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Resources
Abbas Marketing
Mace Group

This episode was recorded on July 01 2021.

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