Ep 08: Communications, Community & Context with Julia Nicholls, Squire and Partners

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Welcome to Marketing In Times of Crisis and I’m your host Ayo Abbas, a freelance marketing consultant. My guest today is the brilliant Communications and PR Director from architectural practice, Squire and Partners, Julia Nicholls.

Key takeaways

  • How the practice and brand has evolved over Julia’s career from 30 people to 250 and what this has meant for their comms approach
  • Their practice with its unique set up as an architect and also small scale developer and how their office moves over the years have also been spurred on by playing their part in the local community
  • She touches on their overall approach to comms, branding and thought leadership
  • She also gives her tips about things that other practices can be doing now as the market gets tougher.

Resources

Abbas Marketing

Squire and Partners

Architecture Foundation 100 day studio

Recorded on Thursday 17 Sept 2020.
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