Ep 05: Architecture, Marketing & Communications with Celeste Bolte, Bowerbird UK

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Today's guest is Celeste Bolte who is a Communications Specialist and Head of Bowerbird UK and I'm your host freelance marketing consultant Ayo Abbas.

Celeste regularly works with the architectural community and shares some of her experiences from working both in the UK and in Australia. She’s touches on architectural practices now having to get more proactive when it comes to marketing themselves to potential clients. Clients won’t be chasing you, particularly now.
We also cover how to get into the press and the importance of embracing all things digital from virtual tours, to using Zoom and making videos that show the process that you take your clients through, not just the end results that you achieve.

Key takeaways

  • Get your marketing house in order and ideas on how
  • How to get your projects and views into the press
  • The importance of video, digital and online communications & events
  • Why you shouldn't let your non fee earners go – they help you to create value

Resources

Ayo Abbas

Abbas Marketing

Celeste Bolte
Bowerbird UK

Henry WoideMass Collective

The Architecture Club

Small Living Series - Never Too Small
Marketing In Times of Crisis podcast website
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We're a new podcast and I want to help the built environment profession to have important conversations when it comes to marketing. Please do rate and review us.
This episode was recorded on 02 July 2020.

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