How can I set achievable ROIs


Manage episode 302971207 series 2964518
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Do you know the return on investment on the marketing activities you currently do?

Return on investment involves so many different facets of the business.

For example, one key thing to consider is are you tracking the LEAD or the SALE as ROI?

Because there are two parts to this

  • If the leads entering the business are quality but not being converted marketing IS doing it’s job
  • If the leads coming into the business aren’t quality and therefore are wasting your time, you can’t count this towards ROI.

This is why a great CRM is a good idea for any business so that you can be qualifying the quality of your leads, rather than just focusing on the quantity.

Another key point to ROI is how you be physically tracking it!

For example, did you undergo a big branding campaign which involved non-digital aspects and therefore your way to judge the ROI was through basic ‘how did you hear about us’ or have you done a branding campaign which you will just have to use the old ‘the phone is ringing method’

The great thing about digital marketing is that it has made every aspect of marketing incredibly trackable, but it doesn’t mean it is always the best option.

Always ask the age old question “how did you hear about me”
Where to find me

Instagram @bec_chappell -

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Where to find Plum marketing Solutions

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LinkedIn – Plum Marketing Solutions Australia -

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