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#99: How To Handle "But we always did it this way..."
Manage episode 328771770 series 2975739
コンテンツは Laura L. Bernhard によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Laura L. Bernhard またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Are you starting in B2B right out of university? Have you just transitioned in B2B marketing? Did you just switch over from B2C marketing? Yeah...it's confusing. And this episode is for you.
In this episode, here is what you can expect:
- How confusing it is for everyone to enter the B2B world
- The one thing that you 100% need to stay at a job, or else quit
- How to respond to objections internally, like "but we always did it this way..."
- How to take advantage of every marketing job you're in
- How the average employee is wrong about putting in extra effort in their job. You should absolutely put in extra effort. I tell you the story about how it actually changed my life.
- I also tell you about 3 projects I worked on for a company that helped change the business and got them believing in marketing!
Resources:
My interview with Mason: https://www.linkedin.com/video/live/urn:li:ugcPost:6929777999479259136/
Autopilot: https://journeys.autopilotapp.com/
Marketing Bound Website: https://www.marketingbound.com/
My LinkedIn: https://www.linkedin.com/in/lauralbernhard/
Marketing Bound Description:
Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
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