))
How to Successfully Launch an Oncology Drug - In Conversation with Michelle Werner
アーカイブされたシリーズ ("無効なフィード" status)
When?
This feed was archived on September 17, 2022 23:58 (
Why? 無効なフィード status. サーバーは持続期間に有効なポッドキャストのフィードを取得することができませんでした。
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 316696291 series 2986092
コンテンツは Gaurav Kandhari によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Gaurav Kandhari またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Launching a pharma organization is not the same as launching an item or a product. It takes a whole different approach altogether to reach and bring in the people you want to attract effectively. So how do you do it? Pharma executive Michelle Werner is back on the show to talk to us about using the go-to-market model. Sitting down with host Gaurav Kandhari, she tells us about the nuances of preparing to launch a pharma organization—from the marketing strategy, pricing and sales strategy to support functions and operational challenges. She then shares how to approach these things proactively with the go-to-market in mind. Imparting words of advice, Michelle then lets us in on her experiences where the learning curve was steep, where she had to fail to learn. Plus, she also shows us what success for her looks like and how we can track success.
Love the show? Subscribe, rate, review, and share! http://valuedoconsulting.com/insights
3 つのエピソード
シェア
