#351 – MrBeast: Future of YouTube, Twitter, TikTok, and Instagram

Lex Fridman Podcast

MrBeast is a legendary YouTube creator. Please support this podcast by checking out our sponsors:
– House of Macadamias: https://houseofmacadamias.com/lex and use code LEX to get 20% off your first order
– Eight Sleep: https://www.eightsleep.com/lex to get special savings
– BetterHelp: https://betterhelp.com/lex to get 10% off

EPISODE LINKS:
MrBeast Main Channel: https://youtube.com/@MrBeast
MrBeast Reacts: https://youtube.com/@BeastReacts
MrBeast Gaming: https://youtube.com/@MrBeastGaming
MrBeast Philanthropy: https://youtube.com/@BeastPhilanthropy
MrBeast’s TikTok: https://tiktok.com/@mrbeast
MrBeast’s Twitter: https://twitter.com/MrBeast
MrBeast’s Instagram: https://instagram.com/mrbeast
Feastable’s Website: https://feastables.com
MrBeast Burger’s Website: https://mrbeastburger.com
MrBeast’s Merch: https://shopmrbeast.com

PODCAST INFO:
Podcast website: https://lexfridman.com/podcast
Apple Podcasts: https://apple.co/2lwqZIr
Spotify: https://spoti.fi/2nEwCF8
RSS: https://lexfridman.com/feed/podcast/
YouTube Full Episodes: https://youtube.com/lexfridman
YouTube Clips: https://youtube.com/lexclips

SUPPORT & CONNECT:
– Check out the sponsors above, it’s the best way to support this podcast
– Support on Patreon: https://www.patreon.com/lexfridman
– Twitter: https://twitter.com/lexfridman
– Instagram: https://www.instagram.com/lexfridman
– LinkedIn: https://www.linkedin.com/in/lexfridman
– Facebook: https://www.facebook.com/lexfridman
– Medium: https://medium.com/@lexfridman

OUTLINE:
Here’s the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time.
(00:00) – Introduction
(06:55) – 1 billion views and 1 billion subscribers
(12:41) – Mortality
(20:04) – Improving YouTube
(22:26) – Twitter
(27:14) – Brand deals
(30:24) – Audience retention
(35:03) – Hiring
(42:41) – Talking to the camera
(47:42) – Brainstorming
(1:00:03) – TikTok
(1:09:07) – Advice for beginners
(1:13:23) – How to grow on YouTube
(1:21:07) – Elon Musk and Twitter
(1:22:32) – 10 million dollars vs 10 million subscribers
(1:29:50) – Going to Antarctica
(1:31:35) – Process of making a video
(1:36:11) – Overcoming depression
(1:47:15) – Building a business
(1:55:10) – MrBeast Burger and Feastables
(1:59:15) – Creating video games
(2:03:24) – Making billions of dollars
(2:05:58) – Money vs Happiness
(2:12:46) – Mental health
(2:19:24) – Love
(2:21:32) – Legacy