This SEO Strategy Is Infinitely Better Than Link Building (Podcast version)

Leveling Up with Eric Siu

In today’s episode, Eric shares the SEO strategy that he has found to be significantly more valuable than link-building: relationships. Find out how he came to believe that content and links were the two most important things for SEO and the lengths he went to to get links before he realized that relationships were far more beneficial. Tuning in today, you’ll also learn how you can build relationships and establish networks that will get you links but also have a much bigger payoff in the long term.

TIME-STAMPED SHOW NOTES:

• [00:13] An introduction to today’s topic.
• [00:19] A breakdown of Eric’s businesses and how he came to believe that the two most important things for SEO are great content and links.
• [01:00] Creating linkable assets, guest posts, directory links, and other things Eric did in the past to get links.
• [01:44] How social media and email provide touch points for building relationships.
• [02:03] Eric shares examples of the time-consuming nature of relationship building.
• [04:08] Why you should focus on relationships rather than links.
• [04:28] By fostering relationships, you're no longer just asking for links; you’re building a network and forming partnerships and collaborations.
• [04:50] Some examples of how relationships have created networking opportunities for Eric.
• [05:38] If you focus on long-term relationships, you get so much more than a short-term link.
• [06:55] Why you should continue to create linkable assets, but prioritize the relationships over the links.

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Connect with Eric Siu:

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

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