How Zeus CEO Kulveer Taggar Plans To Tackle The $18B Corporate Housing Market

Leveling Up with Eric Siu

How Zeus CEO Kulveer Taggar Plans To Tackle The $18B Corporate Housing Market

Today’s guest is Kulveer Taggar, CEO of and co-founder of Zeus, a new flexible way to rent that caters for utilities, furniture, and fixed leases. Since 2015, the company has made over 150 million dollars in revenue and they have set their sights on the 18 Billion dollar Corporate Housing Market. Kulveer explains how he became an entrepreneur and sold a business for $5 million when he was only 24-years-old. He talks about how his motivation changed from making money to solving a problem, what inspired him to start this company, and how he continues to find ways to make it easier for people to move around and stay in places for longer periods of time. He also explains how the pandemic affected the business, how they survived it, and how it influenced their strategy going forward. Hear about how they managed to achieve customer acquisition long before they ever hired a marketer, and how they managed to scale from 100 homes to almost 4000. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:15] An introduction to Kulveer Taggar.
• [00:44] How he became an entrepreneur and sold a business for $5 million at age 24.
• [03:28] Kulveer explains the benefits of YCombinator and how the founder network became one of his greatest assets.
• [05:05] How is Zeus different from Airbnb: more like a hotel company than a hotel booking site.
• [05:50] Kulveer explains the business model.
• [06:19] Eric mentions some of the figures of the business’s success.
• [06:31] Kulveer describes how he came up with the idea and some of the success they’ve had since 2016.
• [07:25] Kulveer’s long-term vision for the business: Turnkey provision homes.
• [08:05] As human happiness and potential are often tied to location, he wants to make it easier for people to be more mobile.
• [08:30] How Kulveer has evolved as a founder and how his motivation has changed from wanting money to solving a problem.
• [09:44] How studying philosophy helped him in the business world.
• [12:11] What is working for Zeus: How they managed to achieve customer acquisition and scale from 100 homes to almost 4000 homes.
• [14:11] How the pandemic affected the business and their strategy has changed.
• [15:29] How the pandemic affected his own psyche.
• [18:00] Kulveer’s favorite business book: 7 Powers
• [18:59] Why he follows Balaji Srinivasan on Twitter.
• [20:17] His favorite business tool.
• [20:48] How people can find him online.

Resources From The Interview:

• Kulveer Taggar on Twitter
• Zeus
• YCombinator
• Balaji Srinivasan on Twitter

• Fleck

• Must read book: 7 Powers: The Foundations of Business Strategy

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