The Legal Toolkit : Authenticity; Marketing the Real You; and Darian Kovacs’ Marketing Jam Podcast

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A whole lot of lawyers are trying to be something they’re not, but Jared thinks you all really ought to cut the crap. The truth is, marketing yourself as some unapproachable superlawyer isn’t going to get you nearly as far with clients as just being yourself. (1:56)

Building on this theme, Jared welcomes Darian Kovacs to discuss ways to develop your online authenticity by telling your story, your way. They chat about compelling marketing tactics to employ on a number of platforms, including Google My Business, YouTube, blogs, newsletters, and more. (8:13)

This time on the Rump Roast, the interview continues! Jared asks Darian about his unique experiences as a podcaster and what led to his Marketing Jam podcast getting picked up by Amazon Prime (27:20).

Darian Kovacs is a founding partner of Jelly Digital Marketing and PR Agency.

Our opening track is Two Cigarettes by Major Label Interest.

The music for the Legal Trends Report Minute is I See You by Sounds Like Sander.

Our closing track is Take Me Home, by Adrian Walther

Special thanks to our sponsors Scorpion, TimeSolv, Alert Communications and Clio.

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