Amy Romfo (@thecoastaloak) on going viral with reels, increasing her email list by 10x, and why it’s important to be nimble as a content creator


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Amy Romfo (of @thecoastal oak) is a DIY blogger and content creator based in Charleston, SC. She talks candidly about pursuing content creation full-time with three young kiddos underfoot, flipping furniture, and pursuing home construction projects, all while taking her audience along for the ride (including the flops!). In this episode, Amy and I talk through:

  • The makeup of a compelling reel
  • Her reel that went viral
  • The downsides of viral content
  • The value of being able to reach your audience outside of social and direct them to a platform that you own
  • Why you have to be prepared to change your content strategy
  • And more

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A big thank you to our season's sponsor, CJ Affiliate (@cjnetwork). CJ is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. Learn more at

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