))
S3 Ep9: How Charities Are Working With Influencers
Manage episode 294434796 series 2816827
コンテンツは Gordon Glenister によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Gordon Glenister またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Flora Noble Digital Influencer manager at Oxfam talks about how influencers have been a growing part of the Oxfam communication strategy Many charities dont have a dedicated influencer marketing specialist and so having a dedicated person to develop these influencer relationships has been critical. Oxfam have a national campaign called #SecondhandSeptember which is aimed at helping create awareness for donated goods. Flora talks about how many of the influencers they partnered with had very positive comments from their followers about coming on the journey with them. And so working in this slightly different way the warmth that was coming through you from the engagement you cant really pay for. Influencers were invited into the Oxfam superstore where they have ethical sourced products, hub for the online shop. We were able to give them a back end tour a bit like a behind the scenes which made amazing content creation she says Find out more what Flora has to say.
@thebcma
Presented by @gordonglenister
Produced by Neil Whiteside at Freedom:ONE
129 つのエピソード
シェア
