IFH 537: The Power of a Niche Audience (Saltbox TV) with Jerry Goehring and Patty Carver

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Today on the show we have Jerry Goehring and Patty Carver. They are the founders of Saltbox TV. Saltbox TV is the first-ever streaming service dedicated to connecting older adults with diverse, informative, and engaging programming. Through a simple and user-friendly platform, Saltbox TV welcomes even those with no technical experience. Saltbox TV hosts various programs from music, faith, classic film & television, lifelong learning, wellness, documentaries, arts and crafts, Saltbox Originals, and everything in between. This is the Senior streaming service I represent. They have an incredible mission and great programming for seniors. They’re just moving into original programming and currently developing their first reality show SILVER STARS. Attached is a sheet that highlights that current programming which includes financial assistance, health & wellness, exercise, general entertainment, etc. The real topic here is ageism, the lack of entertainment focused on this demo from content to devices…SALTBOX has made some incredible partnerships with players in the sr industry from pre-loading Saltbox onto tablets for seniors, playing on closed circuits TV at senior homes, and deals with Roku, Firestick, etc. In this episode we discuss the power of niche audience, how to serve them, how to build and audience and much more. Enjoy my conversation Jerry Goehring and Patty Carver.