#38 How to Create Ads That Don’t Suck


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If you are a digital advertiser, you know how important ad creative is to the performance of your campaigns. When managing your ad creative you must juggle different headlines, images, text, and CTA options for different placements, across different devices.

But great ad creative doesn’t start there. It starts by understanding the patient journey, their motivations and challenges, and providing real value through your offering.

Our host, SVP of Performance Marketing, Rich Briddock, says that the best way to get a patient to convert through your ad creative and messaging is to get rid of barriers and hurdles while conveying the value of your healthcare organization.

Tune into this episode of Ignite to learn how to develop ad creative that converts, the technologies you should use to deliver the best ads to your users, and examples you can pull from to improve ad creative at your healthcare organization.







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