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What if cookies go away? With iOS updates, platform changes, and privacy concerns plaguing advertisers; healthcare marketers must seek alternate tactics to collect data. That’s where first party data comes in.
First party data is information collected directly from the healthcare consumer. With care and an eye on HIPAA compliance, healthcare marketers can use this data to better understand their consumers’ behavior, demographics, interests, interactions, and more.
Our hosts, CEO, Alex Membrillo and SVP of Performance Marketing, Rich Briddock, discuss how to capture first party data while adhering to HIPAA compliance and the technology and processes needed to capture this data. They also discuss how healthcare marketers can use first party data to ramp up their digital advertising strategies.
Want to capture more patients by appealing directly to their needs? Tune in to this episode of Ignite!