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Structuring your marketing team is a huge undertaking. Marketing is an ever-changing industry, and as the industry changes, so do team structures and job roles. Depending on the size of your healthcare organization, it might make sense to keep certain roles in-house. Others might need to take some in-house marketing struggles and outsource them to an agency. But how do you decide what to keep in-house and what to outsource?
On this episode of Ignite, our hosts, CEO, Alex Membrillo and SVP of Healthcare Marketing, Lauren Leone, discuss how to structure the perfect marketing team for your organization, what capabilities should stay in-house, and how a marketing agency can be an extension of your in-house team.