S3E46: Max McKeown - The Innovator’s Gap

Idea to Value - Creativity and Innovation with Nick Skillicorn

In today's episode of the Idea to Value Podcast, I speak with Dr. Max McKeown about his new book, The Innovator's Book. We spoke about the need to write this book in a different way to the method-heavy textbooks which often are left on shelves and never read.

See the full episode here: https://wp.me/p6pllj-1qK

It is a beautifully written, concise book that I managed to get through in less than two hours, filled with insights on the main jobs which an innovator needs to perform.

Topics discussed in this episode:

• 00:03:00 - The reason why this book was written to be as short as possible
• 00:06:00 - The three jobs of an innovator
• 00:08:00 - The causes for an innovator's gap
• 00:09:00 - Innovation case studies never begin with the theories outlined in textbooks as the basis of developing their ideas
• 00:12:00 - The challenge of people who want to command and control are becoming the new innovation managers
• 00:17:00 - The difference between real-world innovation and explanations of innovation
• 00:19:30 - Max's own innovation journey and the importance of keeping up networks and connections to continue his own development

Links discussed in this episode:

• Max's new book: The Innovator's book: https://amzn.to/2oWSsVn
• Max's Linkedin: https://www.linkedin.com/in/maxmckeown/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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