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Podcast S3E48: Adam Malofsky - Innovating with your customers’ customer
Manage episode 247769498 series 1348711
In today's episode of the Idea to Value Podcast, we speak with Adam Malofsky, the MD of Elemence.
Read the full article: https://wp.me/p6pllj-1r6
We speak about the need to understand your customers' customer, and the theory of Adaptive Innovation.
Topics covered in today's episode:- 00:01:00 - How Adam's father's innovation journey helped Loctite succeed
- 00:03:00 - The best way to innovate is by finding the needs of your customers' customer
- 00:05:30 - Why large companies often don't look at discoveries and new breakthrough innovations which are still in research
- 00:07:00 - Adaptive innovation - What must be true...?
- 00:11:30 - Look for global needs first
- 00:13:30 - Most companies won't invest in new technology without the guarantee of a gargantuan return, which they assume will not happen
- 00:16:30 - How to involve the people in your company who are closest to the customer in the innovation process
- 00:18:00 - Lack of innovation is usually due to a lack of time
- 00:19:30 - You don't want to hire someone who has 30 years of experience in your industry
- 00:20:30 - Go and speak to the users
- Adam's Linkedin profile: https://www.linkedin.com/in/adammalofsky/
- Elemence Consulting: https://elemence.net/
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
184 つのエピソード
Podcast S3E48: Adam Malofsky - Innovating with your customers’ customer
Idea to Value - Creativity and Innovation with Nick Skillicorn
Manage episode 247769498 series 1348711
In today's episode of the Idea to Value Podcast, we speak with Adam Malofsky, the MD of Elemence.
Read the full article: https://wp.me/p6pllj-1r6
We speak about the need to understand your customers' customer, and the theory of Adaptive Innovation.
Topics covered in today's episode:- 00:01:00 - How Adam's father's innovation journey helped Loctite succeed
- 00:03:00 - The best way to innovate is by finding the needs of your customers' customer
- 00:05:30 - Why large companies often don't look at discoveries and new breakthrough innovations which are still in research
- 00:07:00 - Adaptive innovation - What must be true...?
- 00:11:30 - Look for global needs first
- 00:13:30 - Most companies won't invest in new technology without the guarantee of a gargantuan return, which they assume will not happen
- 00:16:30 - How to involve the people in your company who are closest to the customer in the innovation process
- 00:18:00 - Lack of innovation is usually due to a lack of time
- 00:19:30 - You don't want to hire someone who has 30 years of experience in your industry
- 00:20:30 - Go and speak to the users
- Adam's Linkedin profile: https://www.linkedin.com/in/adammalofsky/
- Elemence Consulting: https://elemence.net/
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):
* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Copyright https://www.ideatovalue.com
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