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Sille Krukow on nudging and behavioural design (Denmark)
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On the episode is Sille Krukow.
Sille is a Nudge and behavioral Design Expert, a keynote speaker, TV Host, and Guest Lecturer across universities in the US, Sweden, the UK, and Spain.
Sille has more than 15 years of experience conducting behavioral design studies, nudging consumers towards a greener and safer decision-making. She is credited as the developer of the Krukow methodology for generating nudge-based solutions for business results. She is also a mother of two, born and raised in Scandinavia.
If you want to learn more about nudging and behavioral design and how to use them in your daily work, then this episode is for you.
On how our surroundings impact our behaviors
"90% of our decisions happen subconsciously, which means that it doesn't happen as a reaction to the information we got or the motivation we got. It happens as an intuitive reaction to our surroundings. So every time we find it hard to change our behavior, it's because our surroundings are not supporting us in the right way."
On nudging
"Nudges have been here ever since we started walking on this planet, because ever since we started influencing the design of our surroundings. So nudges are everywhere. And I think what we need to be able to identify them."
On data
"We tend to assume that we know exactly why people do what they do. But before we start observing and looking at interaction data, we're not going to be able to understand what goes on."
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