Benefits education with year-round communication

HR Trends

As we move into a tight labor market in the second half of 2021, organizations will need a strong employee benefits messaging strategy to recruit and retain talent. However, for this strategy to work, organizations must educate their workforce about their benefits offering.

In this podcast episode, Chris Bernadine, Sr., Chief Enrollment Officer at Meridio, and Rob Quell, a Vice President at Colonial Life, discuss the importance of year-round benefits education and provide tactical tips for employers to maintain benefits communications throughout the year.

• The correlation between retention and employee satisfaction. Current data shows the direct connection between how well companies are educating employees on benefits to overall employee satisfaction and retention levels. [01:58]
• Employee benefits is a recruitment and retention technique. We look at the top three reasons why employees choose to work for an employer and why they stay. [03:38]
• Take a year-round approach to benefits education. For most organizations, enrollment happens during the fourth quarter, with benefits education squeezed into that short period before open enrollment. However, organizations that communicate to employees throughout the year tend to be more successful with their benefits strategy. [05:02]
• Major life changes and events. Individual circumstances and lives are constantly changing. Employers need to remind employees to re-evaluate their benefits selection and those parts with time sensitivity during life events. [11:25]
• Six tips for year-round benefits communication. Best practices and tactical tips for employers to improve benefits education. [14:03]
• Additional resources: SHRM webinar, The power of benefits education all year round.

Christopher Bernardine Sr.
Chief Enrollment Officer, Meridio

Chris is the current Chief Enrollment Officer of Meridio, a benefit communication software and enrollment company that specializes in working with associations, insurance agencies, business consultants and carriers. In this role, he oversees the operations and enrollment of the business. Chris has over 30 years of dedicated experience in benefit communication and employee benefits.

Rob Quell
Vice President of Broker and Special Market Development, Colonial Life

Rob is the Vice President, Broker and Special Market Development for Colonial Life. In this role, Rob is responsible for leading an organization focused on developing and executing strategies to offer insurance products and enrollment services in partnership with brokers to their employer clients. His team also works with Colonial Life’s largest and most complex clients to evaluate the strategic use of benefits programs to achieve their business objectives, as well as specialization in key industry segments including public sector. Rob has previously held roles in Large Employer Sales, Enrollment Technology, IT Portfolio Management, Underwriting, and Claims. He has a bachelor’s degree in mathematics from Vanderbilt University and an MBA in International Business from the Darla Moore School of Business (University of South Carolina). He is a Fellow of the Life Management Institute (FLMI) and Associate of Life and Health Claims (ALHC).