Episode 49: Taking a Leap of Faith and Striking Out on Your Own with Lauren Kennedy

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This week on the High Wire Woman podcast, Rosanna Berardi is talking about making changes. Her guest, Lauren Kennedy, is the founder and Chief Marketing Nerd at Coastal Consulting, a company that helps its clients find scalable solutions for marketing automation management. She is also a blogger, an author, and a strategic marketer. Lauren joins Rosanna to share tips on how High Wire Women can go against the tide, make changes, and strike out on their own.

You'll hear Rosanna and Lauren talk about:

  1. Lauren’s career journey.
  2. Make sure you are passionate about what you are doing.
  3. Lauren talks about her career in the marketing industry and building her own company.
  4. The growth pace that’s set out for employees in the corporate world is too slow. What Lauren has done differently for her employees is map out a growth plan for what they would like to achieve. She’s setting them up for success so that they can manage their own systems.
  5. Giving people the independence to manage their own workload without micromanaging, allows them to have the creative and strategic freedom to make decisions and act on directions.
  6. Bring your teams into the loop whenever you’re making changes, and paint a full picture of why you’re making those changes.
  7. Lauren talks about Hubspot.

You have the capacity to strike out on your own and achieve success. Be passionate, and stay true to your values and take that leap of faith!

Resources

Rosanna Berardi | LinkedIn

Rosanna Berardi | Berardi Immigration Law

High Wire Woman

Lauren Kennedy | LinkedIn

Coastal Consulting

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