From a side hustler to founding a full-service ghostwriting agency in 2017, helping the world's leaders and doers turn their personal stories into brand assets. Now hitting around the bend of $500,000 in revenue with 10 FTEs. (Pauleanna Reid)

Grow A Small Business Podcast

In this episode, I interview Pauleanna Reid, the founder and celebrity ghostwriter at WritersBlok, a full-service ghostwriting agency based in Toronto, Canada that helps high-profile leaders and doers turn their personal stories into brand assets. Pauleanna is widely known as a journalist and she’s also a freelance reporter at Forbes Business Insider.

Aged 27 in 2017, Pauleanna founded a full-service ghostwriting agency. She started out as a side hustler and she came across a really interesting article about a ghostwriter and that’s when she transitioned into a celebrity ghostwriter focusing on their clients’ stories. Now her agency is composed of 10 FTEs, a team of content experts responsible for some of the most talked-about pop culture moments, books, and noteworthy speeches. This year, they’re around the bend of hitting $500,000 in revenue.

Pauleanna defines success as servant leadership. She loves it when people hear the real stories of their clients. She always makes sure that they are using the right language, right culture, and right approach for their clients.

This Cast Covers:

• From a side hustler to founding a full-service ghostwriting agency.
• Helping the world’s leaders and doers turn their personal stories into brand assets.
• Allow clients to be able to articulate what they’re most passionate about, what they believe, and what they’re fighting for.
• Help clients who were wrongfully accused of something they didn’t do.
• Help clients to regain their reputations by hearing their sides through stories.
• The importance of allowing people’s dreams to evolve in order to make a real difference.
• Hitting around the bend of $500,000 in revenue with a total of 10 FTEs.
• A well-known person despite being a ghostwriter for her clients.
• Define success as servant leadership by making sure that they can navigate certain sensitivities, right cultural societal generational, and right language.
• A freelance reporter at Forbes Business Insider, creating expert content related to the business growth of world-class performers.

Additional Resources:

• WritersBlok
• Blockbusters By Anita Elberse
• Mixed Emotions By Andrew Nguyen & Pauleanna Reid

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Quotes:

“Activism is very important.” —Pauleanna Reid

“Trust and price yourself as you weather the storms.” —Pauleanna Reid

“It’s really important to allow your dreams to evolve.” —Pauleanna Reid

“We give our clients a safe space to be able to articulate what they’re most passionate about.” —Pauleanna Reid

“Having a passion project on the side, everyone is capable of evolving over time.” —Pauleanna Reid

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Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0