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コンテンツは Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
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Cultivating Relationships with Tomorrow's Donors: a Conversation with Maria Clark

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Manage episode 326173639 series 2388146
コンテンツは Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
There’s no doubt that impacting the world for good is hugely motivating -- especially for passionate young people. Nonprofits have the opportunity to form relationships with young donors and constituents now to ensure the future of their mission. Millennials want more transparency and communication with the nonprofits they donate to. They want to know how and why you’re spending their dollars. Delivering your message through social media is how you can communicate your mission goals. Building a robust and effective customer journey is a complicated process. Getting data from these platforms and using that data in your CRM system is no easy task and the sooner nonprofits start solving that for their organizations the better prepared they will be. Gen Z grew up online and spends a disproportionate amount of time there. It’s their preferred community and they are more likely to have started their own nonprofits at a young age. As nonprofits, we need to figure out how to replicate that connection for these future donors. Investing in the infrastructure, technology, and tools that meet the giving preferences of a wide range of donors without alienating any particular group is a fine line to walk. Connect with Maria Clark: linkedin.com/in/mariaiclark2021/ Learn more about Pursuant: www.pursuant.com Learn more about GivingDnA: www.givingdna.com #gobeyondfundraising #nonprofitpodcast #FacebookFundraising
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179 つのエピソード

Artwork
iconシェア
 
Manage episode 326173639 series 2388146
コンテンツは Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
There’s no doubt that impacting the world for good is hugely motivating -- especially for passionate young people. Nonprofits have the opportunity to form relationships with young donors and constituents now to ensure the future of their mission. Millennials want more transparency and communication with the nonprofits they donate to. They want to know how and why you’re spending their dollars. Delivering your message through social media is how you can communicate your mission goals. Building a robust and effective customer journey is a complicated process. Getting data from these platforms and using that data in your CRM system is no easy task and the sooner nonprofits start solving that for their organizations the better prepared they will be. Gen Z grew up online and spends a disproportionate amount of time there. It’s their preferred community and they are more likely to have started their own nonprofits at a young age. As nonprofits, we need to figure out how to replicate that connection for these future donors. Investing in the infrastructure, technology, and tools that meet the giving preferences of a wide range of donors without alienating any particular group is a fine line to walk. Connect with Maria Clark: linkedin.com/in/mariaiclark2021/ Learn more about Pursuant: www.pursuant.com Learn more about GivingDnA: www.givingdna.com #gobeyondfundraising #nonprofitpodcast #FacebookFundraising
  continue reading

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