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The Future of eCommerce Agencies is Discourse- Our past informs our future decisions.

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Manage episode 291186935 series 1854740
コンテンツは Future Commerce によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Future Commerce またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

The agency world doesn’t get enough respect

  • Agencies are a necessary part of fractionalizing expertise. Legal and accounting are good examples of fractionalized professional services.
  • The more mature you are as a business, the more it becomes imperative to bring those capabilities in house.
  • Proof points of DTC brands who acquired professional services: Ro and Glossier
  • Agencies are concentrators of expertise. Commerce platforms, like Magento, require domain expertise and platform specialization to implement — and many brands lack the ability to run this kind of operation in-house.
  • “I don't think the agency world gets enough respect and agencies are concentrators of talent. Like they are concentrators of expertise. And the last time I looked, technologists make the decisions that create the experiences that your customers interact with.”
  • Creating an anti-competitive ecosystem in eCommerce requires rethinking power structures. Brian recapped thoughts on this process of questioning those power structures, relating back to his Insiders piece: Rethinking Brand Power Structures
  • “You are who you are because of the things that you've seen and the experiences you've had. That has a huge bearing on the way that we think of whatever the future is, because the future is determined by what's happened in the past”

Associated Links:

Let us know what you thought about the episode on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn.

Have any questions or comments about the show? You can reach out to us at Hello@futurecommerce.fm or any of our social channels; we love hearing from our listeners!

  continue reading

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Artwork
iconシェア
 
Manage episode 291186935 series 1854740
コンテンツは Future Commerce によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Future Commerce またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

The agency world doesn’t get enough respect

  • Agencies are a necessary part of fractionalizing expertise. Legal and accounting are good examples of fractionalized professional services.
  • The more mature you are as a business, the more it becomes imperative to bring those capabilities in house.
  • Proof points of DTC brands who acquired professional services: Ro and Glossier
  • Agencies are concentrators of expertise. Commerce platforms, like Magento, require domain expertise and platform specialization to implement — and many brands lack the ability to run this kind of operation in-house.
  • “I don't think the agency world gets enough respect and agencies are concentrators of talent. Like they are concentrators of expertise. And the last time I looked, technologists make the decisions that create the experiences that your customers interact with.”
  • Creating an anti-competitive ecosystem in eCommerce requires rethinking power structures. Brian recapped thoughts on this process of questioning those power structures, relating back to his Insiders piece: Rethinking Brand Power Structures
  • “You are who you are because of the things that you've seen and the experiences you've had. That has a huge bearing on the way that we think of whatever the future is, because the future is determined by what's happened in the past”

Associated Links:

Let us know what you thought about the episode on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn.

Have any questions or comments about the show? You can reach out to us at Hello@futurecommerce.fm or any of our social channels; we love hearing from our listeners!

  continue reading

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