The Creative and Relational Come Together (Feat. Rosa Hu, Yotpo)

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Building a New Type of Relationship

• “For the future of commerce to thrive, brands must be able to own those direct relationships with their customers.” -Rosa
• In recent news, Yotpo and Shopify have joined in a platform partnership to help accelerate Yotpo’s growth and ultimately empower merchants to grow their relationships with consumers.
• “It’s never been more important than now to truly understand your customer. This partnership with Shopify allows us to grow that relationship and loyalty with customers.” -Rosa
• How does Yotpo provide more value to customers compared to others? It’s the little things. Packaging, service, 24-hour chat help, and more. They work on delivering their promise to their merchants.
• When you give your customers choice and let them give the opportunity to set their values, they’ll feel a mutual value exchange. In the end, you will be better off because you will be using tools to build empathy rather than using tools to engage.
• We are needing a new type of marketer. The creative and the relational need to come together. This new marketer focuses on loyalty and creating relationships with customers at the same time.
• “Even if your customers are shopping in-store, you need to make sure you’re tying their online and in-store experience together. They need to stay connected” -Rosa

Associated Links:

• Learn more about Rosa Hu, and Yotpo
• Listen to our other episodes of Future Commerce
• Check out our latest report: Nine by Nine
• Subscribe to Insiders

Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!