Jingle All the Way- Welcome to Q4

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Being an Informed Consumer Requires Recognizing Disinformation

• Searching the web can be a bit confusing these days with the addition of third party sellers, in a recent Washington Post article, the author stated “These days navigating Amazon, Walmart and Google's maze of third party sellers or judging hip looking social media ads requires the same kind of skills as identifying misinformation and conspiracy theories.” Phillip thinks this is the quote of the year.
• Mainstream media is coming to attack in spreading misinformation. With consumers not knowing how to determine a good product, it's creating bad commerce centered experiences.
• “When you get good at identifying what a good product is and what a bad product is, you're actually building a skill that's applicable for a lot of other things.” -Brian
• Maybe things that are fun are actually just fear, uncertainty, and doubt. We fear that something will happen (i.e you fear the supply chain falling) which creates a lot of uncertainty, in the end creating a pit of doubt. But what if there’s a way to fix it?
• Shipping has been experiencing troubles on all ends for over a year now, and as we approach the holiday season it's going to get worse again. Our research for the same products at different places of the next brand up, could result in losing brand loyalty.

Associated Links:

• Washington Post article
• Cometeer
• Step by Step
• Emmett Shine episode
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