ASMR and the SaaSification of Experience (feat. Gary Benerofe)

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

On Headless, Influencers, and Live Streaming

• What does digital marketing attribution look like if there are no cookies? And what are people doing in response to this? Frantic behavior.
• “Frantic behavior can be exciting because that means there is opportunity to be part of the solution.” - Gary
• Product market fit is beginning to become influencer fit. Consumers want to buy from experiences and from influencers they trust. Having a “genuine influencer” promote something to a consumer doesn’t take a lot of convincing.
• The law of platforms is always evolving.
• “The platform always evolves where its ecosystem performs R&D for it, and then it makes its strategic bets and product roadmap based on what's getting market share, and in this case, capital allocation.” -Phillip

Associated Links:

• Learn more about Gary Benerofe
• Check out our interview with Lomi’s Matt Bertulli
• The Cookiepocolypse and the Zero-Party Data Opportunity with Ben Parr
• Our interview with Liyia Wu from ShopShops
• Subscribe to Insiders
• Sign up for the prerelease of Nine By Nine
• End of episode Com Truise tunes

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