Episode 89: Shifting from marketing to SMBs to Enterprise marketing and ABM with Frederic Linfjärd


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Join me and Fred Linfjard, Director of Growth Marketing @ Planday to talk about their shift from marketing to SMBs to marketing to Enterprises and launching ABM campaigns from an experienced Director of Marketing.
Planday is adding ABM to its operations right now. You can learn about the top challenges and learnings from launching it.
We'll cover:
- Top mistakes most B2B companies make when switching from marketing to SMBs to marketing to Enterprises
- Team shifts: ABM team + skillset required to successfully launch ABM
- What ABM campaigns Planday launches to generate enterprise clients
- How Planday aligns marketing to enterprises with marketing to SMBs
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Frederic on Linkedin: https://www.linkedin.com/in/frederic-linfjard/

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