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74: Get Ready For Your LinkedIn Makeover with Donna Serdula
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Donna pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. The LinkedIn profile is a fantastic branding opportunity.
She spent the first 10 years of her career in sales, operations, and training. Donna joined LinkedIn’s social network in 2005, where she promptly copied and pasted her resume and wondered what all the fuss was about.
A job change in 2006 led her back to LinkedIn as Donna looked for tools to help her build a sales territory. It was during this time she had her LinkedIn epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found tremendous success.
In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com. Her mission: To help people realize their Internet identity and shape one that makes an impact and leads to opportunity.
As the foremost expert in LinkedIn profile optimization, she’s proven that a strong LinkedIn profile is the key to performing well on LinkedIn.
Since 2009, Donna and her team of over 40 writers have helped thousands of executives, entrepreneurs, sales stars, business leaders, and professionals from around the world create professionally branded LinkedIn profiles.
She is not just a business owner but also the author of the book “LinkedIn Profile Optimization For Dummies,” published by Wiley.
Donna is also an in-demand speaker throughout the US. She has been featured on Forbes, Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, SiriusXM Radio’s The Focus Group, and many other news outlets.
Donna has presented keynotes and workshops for NBCUniversal, Columbia University, Wharton Business School, Intuit, Texas State Bar Association, GSK, and hundreds more.
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Resources Mentioned:
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Show notes available at www.thefreemama.com/74
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