Zillow & The NAR SQUARE OFF In A Proxy War Over Real Estate Data!!! (Tools)


Manage episode 290215304 series 2820712
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Welcome back, welcome back, welcome back! Today we take a look at some new developments in the battle for real estate data as the NAR and their property access tool Sentrilock square off against Zillow with its recent acquisition of ShowingTime. Over the years, Zillow's influence in the real estate industry has grown as they've parlayed their access to the MLS into a position of confidence in the appraisal space with their Zestimates and recently, minimizing consumers' need for listing agents with Zillow Offers. Now, with access to all of ShowingTime's data on showings over the last 2 decades, Zillow has positioned itself as a more informed resource for real estate advice than realtors, much to the chagrin of the NAR (National Association of Realtors). In an effort to slow Zillow's assimilation of the real estate industry, the NAR is using Sentrilock, their tool that gives real estate agents electronic access to lockboxes on listings, to mount a last-ditch effort to secure the remnants of the industry data they didn't value in the past. We don't have a problem with realtors or real estate agents, but if our fellow real estate professionals don't adopt more investment principles, they could see their necessity dwindle in the coming years. Stay tuned for more information on this real estate revolution, and make sure you're up-to-date on developments in your area.
Mentioned in today's episode:
Launch Control
Here's a link to the article Donny discussed in today's episode:
NAR Schedules A Proxy War With Zillow
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