EP63: Licensing your Ideas with Inventions with Bob Serling


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I've got certain campaigns that have worked really well. I can take them to a totally different industry and customize it for a new client; I would license it to them rather than sell it. I would get a royalty; they would charge less up front plus a percentage of the sale. They only pay me for what they sell, and I can potentially make a lot more money.

- Bob

Today we are going to be talking about something unique. Bob and I are in a networking group together and he posted something a bit ago that really peeked my interest.

Bob is an inventor and has been involved in marketing and license for 30+ years. He is the founder of Profit Alchemy, Inc. His innovative take on licensing both products and intellectual property has helped thousands of businesses and entrepreneurs produce exceptional results.

In this Episode:

  • Bob's professional and entrepreneurial journey;
  • How to take the concept of licensing and make it work for you;
  • How inventions play into Bob's business and how to make them part of yours;
  • Bob's unique approach;
  • "Once you have done one product in one industry it is easy to see it in another..." - Bob
  • Benefit of seeing and seizing an opportunity;
  • "How can I come up with ideas?"
  • Understanding the markets and how to research effectively;
  • And much more...

Connect with Bob:

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