EP41: How to Write a Bestseller to Amplify Your Business with Trevor Crane

Experts Unleashed with Joel Erway

“I think one of the strategies for high performers is they're great communicators, whether it's in copywriting, or influence, or onstage, or in videos, or webinars. Whatever it is, we need to communicate our message to someone else. ”

This week on Experts Unleashed, we’re sitting down with Trevor Crane. Trevor is a bestselling author, advisor, speaker and the founder of Epic Author Publishing. This guy has found the secret sauce to not only write incredibly successful books, but also help his wife, daughter, and countless others do the same. Listen in to hear more about how Trevor went from bankruptcy, and unsuccessfully trying to write a book for 20 years, to becoming a 10-time #1 bestselling author. 10!

“What is the core mistake that everybody makes? I think typically it's that we're focused on the wrong thing. So it's not that we're not great at what we do. It's not that these are bad books, it's not that their marketing completely sucks. It's just that the focus is on the wrong thing.”

Writing a book can seem overwhelming, and maybe even impossible. However, Epic Author Publishing simplifies the process, and helps clients use books to convert sales, amplify income, and find success in their field.

This episode is chalk full of fantastic, practical advice for anyone who is looking to use a book as a platform. Trevor shares that most people are writing the wrong book because they aren’t taking the time to test the content as they are creating it. When we write blind, we could be writing a book that no one actually wants. Feedback is vitally important to the success of your book. We don’t have to finish a book before we get feedback. On the contrary, we can actually begin gathering feedback before we even start the book. Sound crazy?

“Most people get it upside down. They try to write their book, then do the marketing, then make money, and then find out it didn't meet their mission. I help people with mission, money making, and marketing. And then you make your book. You get your book done fast because you've got clarity and you have a team to help you get it done.”

Check out Trevor’s website for loads of free content and resources, and for more information on his programs.

“If I'm not your mentor, find someone else who is, and get it done. Learn the magic of how to you put your story into words… so that it can influence people.”

Some Topics we talk about in this episode:

• Trevor’s Superpower
• The Biggest Mistake Authors Make
• The Secrets to a Successful Book
• Trevor’s Biggest Moment of Opportunity
• How to Connect with Trevor

How to get involved

• Connect with the Experts Unleashed community on social media, or on our website.
• If you want to write a book, Trevor repeatedly highlights the importance of finding a mentor. Check out his services, and find out if he’s a good fit.

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