S3E48 - CRO Organizational Structure- Centralized Team vs Process: with Oliver Paton
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We explore various angles of CRO Organizational Structure. We discussed primarily the differences between centralized CRO teams vs a company-wide experimentation culture, and how this is best looked at as a continuum. Companies starting out might benefit from a centralized CRO team whereas more mature optimization programs can benefit more from working experimentation into all facets of the company. How can a company who does 0 experimentation introduce and adopt an experimentation process/culture? We also chatted about experimentation at the customer level, what this means, and how it could be the future of optimization.
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