Jeroen Corthout — Growing in Competitive Markets, Becoming a Top AppSumo Campaign, & Partnering With Samsung

Everything Is Marketing

On the show today is Jeroen Corthout. Jeroen is the co-founder of Salesflare, a sales CRM focused on data automation.

I wanted to bring him on because Salesflare is in one of the most competitive software categories (CRM) and has managed to carve out a substantial part of the market to build a large, profitable business.

You'll hear about how they became one of the most successful campaigns on AppSumo of all time, the new reseller channel they're pioneering with Samsung AppStack, and what it takes to grow in ultra-competitive markets.

More on Jeroen:

• Jeroen on Twitter
• salesflare.com

Mentions:

• ALL IN podcast

Sponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.

🙌 Thank Jeroen for coming on the show with a quick tweet

If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

★ Support this podcast ★