Marketing Breakthroughs with David Collins

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Topics covered and questions you’ll uncover during this episode:

  • How we shifted our advertising efforts to include not only the print world, but the digital world too
  • The major difference between marketing to the luxury and non-luxury markets
  • How to find market opportunities (and eventually dominate the market) through research — not simply decisions made based on emotion
  • If you should give up print efforts and go digital-only in the luxury market (and why high-quality materials are so important)
  • What a “visual icon” is and why is it so important in your regional marketing
  • Why quality statistics are so critical for upper-tier clientele
  • Why highly professional presentation is so critical in the the luxury real estate market
  • What variable data response rate is and how you can use it to your advantage
  • How you can start at a lower price point to ascend to a higher price point via your marketing efforts
  • Getting repeat business by always keeping your marketing efforts in front of your potential clients

Resources mentioned within the episode:

50 つのエピソード