Marketing Breakthroughs with David Collins

Estate of Mind — The Art of Selling Luxury Real Estate

Topics covered and questions you’ll uncover during this episode:

• How we shifted our advertising efforts to include not only the print world, but the digital world too
• The major difference between marketing to the luxury and non-luxury markets
• How to find market opportunities (and eventually dominate the market) through research — not simply decisions made based on emotion
• If you should give up print efforts and go digital-only in the luxury market (and why high-quality materials are so important)
• What a “visual icon” is and why is it so important in your regional marketing
• Why quality statistics are so critical for upper-tier clientele
• Why highly professional presentation is so critical in the the luxury real estate market
• What variable data response rate is and how you can use it to your advantage
• How you can start at a lower price point to ascend to a higher price point via your marketing efforts
• Getting repeat business by always keeping your marketing efforts in front of your potential clients

Resources mentioned within the episode:

• Supreme Auctions
• REAL Marketing
• Institute for Luxury Home Marketing