Leveraging Your Brand with Lesley Everett

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Topics covered and questions you’ll uncover during this episode:

  • The “person is the brand”
  • Reputation = referrals
  • What's the important and powerful part of your brand?
  • How do you make a person feel when they interact with your brand so they remember you?
  • How do you build your reputation in the right ways to make it easy for clients to refer your brand?
  • What’s behind this idea of “buying and selling”?
  • Crafting and asking for the best testimonials
  • How do you make clients feel special?
  • Learn about Lesley’s “Espresso Effect Model” methodology
  • “Can’t Miss” moments
  • Pearl in an oyster brand crafting
  • Words and actions and what they mean to the individual
  • Brand and reputation defined
  • How do you make it easy for someone to refer you (especially in the high-net worth, affluent luxury real estate markets)?
  • How to keep yourself on someone’s radar and make it more about them?
  • How do you project your brand and do it consistently and stay authentic?

Resources mentioned within episode:

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