Join the Community with Tami Simms and Carrie Melissa Jones

Estate of Mind — The Art of Selling Luxury Real Estate

Topics covered and questions you’ll uncover during this episode:

• Online communities can open up the world and lead to deep-meaning relationships
• Successful communities provide three things: purpose, member connection, and multiple shared experiences
• For real estate professionals, connecting with other like-minded professionals is the key to success
• Successful communities are based on existing relationships that are built upon trust
• In-person networking changed for real estate professionals in 2020, but online communities can help bridge the gap and create new opportunities
• The Institute Network provides opportunities to participate in sub-groups with a specific focus (e.g. second home market)
• The Institute Network's goal is to help Members learn, grow, and share in ways that are relevant to each Member's specific niche
• In luxury real estate, trusted referrals are a big part of being successful, and The Institute Network connects its Members with like-minded professionals who are also looking to expand their professional network
• As opposed to other online communities that don't specialize in real estate (e.g. Facebook), The Institute Network provides a fully immersive environment with no outside distractions
• Belonging is a universal feeling that what you bring to a group is appreciated, seen, and valued
• Successful communities are those in which members appreciate, see, and value others in that community
• New luxury real estate professionals can find it difficult to break into a new market, but The Institute Network assists with that by facilitating connections
• The Institute Network is about the concepts of belonging, each Member having a place, each Member being able to give and receive value, and Members being fully part of the community

Resources mentioned within episode:

• Carrie’s book, Building Brand Communities, on Amazon
• The Institute's Member Portal