What is Your LinkedIn SSI & Why Should You Care Ep 152

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

• What is the LinkedIn SSI (Social Selling Index)?
• Why should I care about my LinkedIn SSI?
• How is the LinkedIn SSI score calculated?
• What are the four categories that make up the LinkedIn SSI, and how many points are possible in each?
• What does "Establish your Professional Brand" mean in the context of LinkedIn SSI?
• How can I "Find the Right People" on LinkedIn to improve my SSI?
• What does "Engage with Insights" mean for LinkedIn SSI, and how can I improve in this area?
• How can I "Build Relationships" on LinkedIn to increase my SSI?
• How does the LinkedIn SSI relate to sales performance and opportunities?
• How can I find my LinkedIn SSI score?
• What is a good LinkedIn SSI score?
• How can I use my LinkedIn SSI score as a benchmark?

Understanding LinkedIn's Social Selling Index (SSI)

In this episode, I focus on LinkedIn's Social Selling Index (SSI). I break down what SSI is, why it's important, and how it can benefit you, especially if you're self-employed.

The SSI is a score ranging from 0 to 100, reflecting your ability to sell on LinkedIn through relationship building and effective conversations. I explore the four categories that make up the SSI score: Establish Your Professional Brand, Find the Right People, Engage with Insights, and Build Relationships.

I provide tips on how to improve in each area and share real-life examples of scores and industry comparisons to illustrate the importance of tracking your SSI. I encourage you to look up your own SSI scores and reach out to me for further discussion.

https://www.mellermarketing.com/mylinkedinssi

00:00 Introduction to LinkedIn SSI

00:35 Understanding the Social Selling Index

01:50 Breaking Down the Four Categories of SSI

01:58 Establish Your Professional Brand

02:34 Find the Right People

03:40 Engage with Insights

04:37 Build Relationships

05:29 Why SSI Matters

06:29 How to Check Your SSI Score

07:11 Personal SSI Insights and Conclusion

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
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