Use Your 2024 Podcast Data to Assess Progress & Create Benchmarks Ep 150

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

Are you a fellow podcaster? If so, I recommend you review your podcast data and stats for the past year. Your data can be used to help create benchmarks as well as to help you assess your podcasting progress.
In this episode, recorded on Sunday, January 19th, 2025, I reflect on my podcast's achievements over 2024. I discuss the importance of assessing your podcast's progress by analyzing both numeric and qualitative data. I highlight my goals and milestones, including regular publishing, expert positioning, and my experience with tools like Descript and Buzzsprout.
I share insights on the effectiveness of certain podcast strategies, listener statistics, and my editing process. Additionally, I touch on monetization options and incentivizing methods for podcasts.

00:00 Introduction and Yearly Reflection

01:04 Podcast Goals and Publishing Frequency

01:30 Expert Positioning and Episode Mix

02:01 Episode Performance and Listener Insights

06:16 Buzzsprout Features and Achievements

08:31 Editing Techniques and Tools

12:53 Monetization and Future Plans

14:13 Conclusion and Listener Engagement

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

章

1. Podcast Reflection and Progress Analysis (00:00:00)

2. Podcast Growth and Optimization (00:07:10)