The Shift to Digital Marketing and Inclusion with Jaclyn Herrera

Empowering Industry Podcast - A Production of Empowering Pumps & Equipment

This week, Charli got to talk to her dear friend and colleague, Jaclyn Herrera Chief Marketing Officer & Head of DE&I, The Vortex Companies
As Chief Marketing Officer, Jaclyn is responsible for the long-term global brand and corporate marketing strategy. She is also responsible for tailoring the buying journey for a unique experience in the trenchless space for Vortex’s customers. Jaclyn brings a blend of marketing, brand buildings, sales, and even operational experience to harness and execute the Vortex message consistently globally. As the head of Diversity, Equity & Inclusion, she is responsible for leading Vortex’s vision of restoring communities and transforming the industry through the diversity of our people, dynamic partnerships, and the innovative solutions we provide.

Prior to joining Vortex, Herrera was hired by The Weir Group’s Oil & Gas Division to head up its global marketing and branding efforts including marketing the most purchased frac pumps in the world - SPM. Over the course of 10 years. Herrera had multiple roles, including overseeing the company’s marketing communications, branding, wellhead business development, and sales programs. She also led the Artificial Lift product line and led operations for the North American Wellhead manufacturing plant. Before her time in oil & gas she held positions at top Houston Marketing Agencies leading brand strategy and communication programs.

Jaclyn holds a degree in marketing from the University of North Texas. She resides in Houston with her two children.

You can reach out and connect with Jaclyn on LinkedIn
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