Manage episode 363747333 series 3232624
In a recent study conducted by the Pew Research Center, a surprising trend has emerged: a significant number of U.S. adults are taking extended breaks from Twitter. This revelation has sparked a flurry of speculation and debate, with many pointing fingers at Elon Musk, who took over the social media giant in October 2022. However, the data doesn't necessarily implicate Musk's leadership as the primary cause of this phenomenon.
The Pew study, conducted over a week in March, revealed that 60% of U.S. adult Twitter users have taken a hiatus from the platform for several weeks or more in the past year. Given that Musk's tenure at Twitter has only spanned six months, it's unclear whether his influence has had any significant impact on this trend. Without historical data for comparison, it's difficult to determine whether this pattern of prolonged breaks is a new development or a long-standing habit among Twitter users.
Interestingly, the data suggests that Twitter, unlike Meta's social apps, which boast 3.02 billion daily active users, hasn't managed to create an addictive platform that users feel compelled to engage with daily. Some Twitter users are avoiding the app for extended periods, according to Pew's data, which was collected from over 10,000 respondents.