565 | PAAs and Rich Snippets with Mark Williams-Cook
Manage episode 353662155 series 1336046
Erin Sparks and Mark Williams-Cook explore featured snippets and People Also Ask (PAA) features from Google. They dig into the benefits and how SEOs can take advantage of them. They somehow found a way to bake bread with Google, too.
Mark helped spearhead the development of one of Erin’s favorite SEO/content tools, AlsoAsked.com. His software collects PAAs from Google and allows users to use the data in a variety of ways, from creating long-form content to writing higher-converting PPC ads.
Come join the party and help bake bread with Google… on the EDGE!
[00:02:24] Reintroducing Mark Williams-Cook
[00:04:06] What is People Also Ask (PAA)?
[00:06:54] Intent: Information or Transaction?
[00:09:10] Baking Bread with Google
[00:13:33] It's Okay to Answer the Same Question Twice on Two Different Pages
[00:15:09] Answer the Public
[00:16:40] EDGE of the Web Title Sponsor: Site Strategics
[00:17:58] Google’s Content Extrapolation
[00:19:22] Hiking a Mountain with MUM
[00:21:55] Salesy Laundry PAA Gap
[00:26:26] EDGE of the Web Sponsor: Wix
[00:27:00] A Featured Snippet Strategy for SEO
[00:29:13] The UK Government and the Clown Circus
[00:30:02] AlsoAsked.com is One of our Favorite Tools
[00:40:06] EDGE of the Web Sponsor: SE Ranking
[00:41:43] Mark: We’re Polarized in SEO Right Now
Please Visit our Sponsors!
Site Strategics https://edgeofthewebradio.com/site
SE Ranking https://edgeofthewebradio.com/seranking
Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
- Create a project, add at least 5 keywords;
- Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
- Run a website audit and show what issue you are going to fix;
- Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
- Optimize one page using the Content Marketing tool.
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Check out >>> https://alsoasked.com