EU266: Building a Passion Business from Scratch with Jim Hackenberg

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Today the guys talk with Jim Hackenberg about how he turned his passion for helping golfers into his business. They talk about the importance of knowing your audience, and how a slight change in your niche can make all the difference. Hear how Jim got started and what he has learned along the way! As digital marketers, it’s easy to get wrapped up in the online presence, but Jim reminds us of the benefits of a face-to-face interaction with those who benefit from his product, and how valuable that information can be.

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