Episode 176 - Lessons in Branding, Pivoting and Handling Insane eCommerce Growth Rates with Is and Kelsey from Doughp

eCommerce Evolution

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2+ y ago 52:49

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Who doesn’t love eating cookie dough with a spoon? Having a tasty product that customers crave is helpful. That’s part of the reason DoughP (pronounced like dope) has been so successful. But for the real reason behind DoughP’s amazing growth, look no further than the co-CEO team of Kelsey and Is. Not only are they co-CEOs, they’re also married. And they produce some addictively good cookie dough that’s shipped directly to your door

There’s a lot we can learn from DoughP both from a branding and eCommerce growth perspective.

Here’s a look at what we cover:

When you get your branding right, marketing becomes easy
How to detach and make unemotional decisions
How to be fun, relevant and also have a serious mission side to your business
How and when to pivot
How to scale operations from $50k per year online to over $350k per month in one year.

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