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Top 5 ABM Mistakes Marketers Make and How to Fix Them with Kathy Macchi of Inverta
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Are you trying to do account-based marketing at your company, but running into roadblocks? You may be making some common mistakes. Learn all about them and how to fix them on this episode of Dude, Where's My Pipeline? where we chat with Kathy Macchi, EVP of Consulting Services and Co-founder at Inverta.
Connect with Kathy, Wendy and Emily:
Tech Demand Gen Spot Community
Dude, Where's My Pipeline? is brought to you by The PeerSpot Network. PeerSpot is the buying intelligence platform where tech pros learn about enterprise products before buying. Along with that, PeerSpot helps demand gen marketers fill their pipeline with high quality bottom of funnel leads and create voice of customer content for all stages of the buyer’s journey.
For more info about demand gen and how to fuel your pipeline, check out marketing.peerspot.com.
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