Manage episode 292405305 series 2925358
“I am who I am and, I will consume products that make me believe in myself".
In this episode, join Arjun as he talks to Tarun Sharma, Founder of mCaffeine. Tarun talks about how a sore eye led him to stumble upon the use of caffeine remedies, since the 10th century. This inspired his partner and him to create a lifestyle beauty brand based on caffeine. Understand the importance of creating an unapologetic brand with a personality that may not mean something for everyone, but resonates with those who love it. Learn specifically about the need for brands to be data focussed in digital marketing and how an open culture in the organization led to an almost 0% attrition rate.