Manage episode 292405306 series 2925358
"It almost felt like as parents we shouldn't have to compromise on the quality of products and so together.... we decided to build something".
In this episode, join Arjun as he talks to Mohit Sadaani, Founder of The Moms Co. Mohit talks about his journey from being a consultant at Mckinsey to becoming a parent. Find out the common product problem his wife and him faced as new parents, which led to the birth of a company. Mohit talks about how social media (not mass media) and e-commerce allowed a brand to develop with a community alongside it. Learn specifically about the ability of brands to use social media as a two-way communication channel and pick up relevant and actionable business insights from conversations with patrons.