Manage episode 292405308 series 2925358
"A woman focused brand is not niche – it caters to almost 45% of the population!".
In this episode, join Arjun as he talks to Ankur Goyal, Co-Founder, & Me. A Stanford graduate, Ankur's 'aha' moment at graduation led him to conceptualise this brand focused on Women's health. Dismissed as a niche idea by advisors, he went against the tide - and launched innovative products like PCOS drinks and even chocolates! Share his vision on what it takes to bring people together to develop "new-to-the-world" product concepts. Hear how & Me pivoted channels to build a brand where consumers eventually became brand advocates and ambassadors.