Episode 304: Revealing The Winning 2025 Social Media Strategy Secrets

Direct Sales Done Right

On this episode of The Direct Sales Done Right Podcast, Melanie and Katy pull back the curtain on the tried-and-true strategy they've honed over the last 13 years. If you’ve been feeling stuck, overwhelmed, or unsure about your social media approach, this episode offers the clarity you need.

Get ready to reframe how you see social media—not as a chore, but as a powerful platform to document your truth, growth, and evolution.

The ladies walk through their three essential types of weekly content that have helped them build consistency, connection, and engagement, offering you a roadmap to transform your strategy.
What You’ll Learn in This Episode:

1. Mindset Shift: How to view social media as a space for authenticity and personal growth.
2. The 3 Types of Content: A deep dive into the weekly content pillars Melanie and Katy use to maintain a balanced and impactful presence.
   • (Hint: It’s more intentional than you think!)
3. Step-by-Step Strategy: A simple, repeatable plan to help you show up with clarity and purpose every week.

Perfect For You If:

• You feel "cloudy" or stuck in your social media strategy.
• You're ready to embrace social media as a tool for documenting your journey—not just a highlight reel.
• You want a clear, actionable framework to implement immediately.

HIGHLIGHTS:
4:09 How to go about making a plan for your social media.
6:01 Three types of content that you should rotate through to reach your business goals.
13:12 Creating content that helps you feel more prepared for your planning session.
16:01 What to think about when you are planning your content.
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Katy Ursta Instagram
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